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Long Term: Lexus IS 300.(Brief Article)
The jury is still out in our yearlong bid to see if a Lexus IS 300 matches up to the BMW 3 Series as a world-class sports sedan. Unfortunately, our long-term Lexus hiccuped a couple times while making its case.
The 215-hp 3.0-liter inline six remains one of the IS 300's best-loved features, easily propelling its 3270 pounds. And in a world dominated by front-drive cars, some staffers have noted the pleasure of power to the rear wheels. ``Just like the cars my dad drove,'' said a young writer's entry in the IS 300 logbook. ``Ouch,'' replied an editor.
While our first trip to the dealer was for routine, 5000-mile service, our second trip was unexpected and required a flatbed. After parking the car, a staffer removed the key and noticed the radio was still on. The ignition lock cylinder had failed, requiring not only replacement of the ...
- Lexus' lost decade in Europe.(Brief Article)(Statistical Data Included)
- Magazine article from: Automotive News Europe Feast, Richard November 19, 2001 700+ words
...for most automakers, sales of Toyota's Lexus luxury brand are soaring this year. The...misleading. By Toyota's standards, Lexus in Europe looks like a rare failure. It...massive impact in the USA is dramatic. Lexus sales in the USA are nearly nine times...
- Lexus eyes brand I.D. consultant ; Top luxury marque wants to find `DNA'.(Team...
- Magazine article from: Advertising Age Halliday, Jean Cuneo, Alice Z. July 9, 2001 700+ words
...adolescent about to turn 12 years old, Lexus is grappling with its identity. Toyota Motor Sales USA's Lexus, the No. 1 selling luxury marque, sent...done anything of this magnitude'' since Lexus launched in fall 1989, said VP-Marketing...
- Lexus targets Mercedes, BMW in Japan.(News)(Brief Article)
- Magazine article from: Automotive News Europe Treece, James B. August 8, 2005 700+ words
...Byline: James B. Treece The launch of Lexus in Japan is a key part of Toyota's plan to go global with its luxury brand. Lexus' worldwide sales will surge to 500,000...come in Japan. Toyota will begin selling Lexus vehicles in Japan on August 30. The luxury...
- Lexus spends $35 million to bag younger LS buyers; Fresh taglines for new sedan...
- Magazine article from: Advertising Age Halliday, Jean September 18, 2000 700+ words
The Lexus Division of Toyota Motor Sales USA is launching...primarily on TV, through Thanksgiving. Lexus is aiming for younger consumers for the model...Clements, group VP-general manager of Lexus, said the target group for the new luxury...
- Lexus' worry about buyers' age gets old fast.(News)(Ford Motor Co. on marketing...
- Magazine article from: Automotive News Rechtin, Mark December 17, 2007 700+ words
Byline: Mark Rechtin All that fuss about the graying of Lexus? Forget about it. With the departure of former Lexus boss Jim Farley to Ford Motor Co., the new regime at Lexus is taking a different approach to the brand's demographics...
- Lexus hunts for UK head of marketing.(News)(Brief Article)
- Magazine article from: Marketing Week February 26, 2004 700+ words
Toyota-owned luxury marque Lexus is looking for a top marketer following the promotion...Brimson to national manager of marketing for both Toyota and Lexus in Canada. Brimson joined Lexus (GB) in 1998 as head of marketing, and oversaw the...
- Lexus plans to expand in Europe.(News)(Brief Article)
- Magazine article from: Automotive News Europe Feast, Richard November 15, 2004 700+ words
Byline: Richard Feast Toyota's Lexus brand is on the verge of a product-led...introduction in Europe in the early 1990s, Lexus has had none of the impact on Europe...in the United States. Annual sales of Lexus models in Europe were a few thousand for...
- LEXUS OFFERS CREDIT CARD.(Lexus Financial Savings Bank issues Lexus Pursuits...
- Newspaper article from: Cardline April 29, 2005 700+ words
Lexus Financial Savings Bank, which is part of luxury car-manufacturer Lexus, today announced that it will begin issuing the Lexus Pursuits Visa card, which enables cardholders to earn up to 10% off their next new Lexus. "We see the card...
