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Scene One, Take Two; Lexus takes the stage with a two-car strategy.(new ES 300)(Evaluation)

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| August 06, 2001 | Neff, Natalie | COPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Call it automotive theater at its finest. In the most dramatic move since Toyota debuted its luxury marque to an American audience largely unaccustomed to the concept of Japanese automotive luxury, Toyota's Lexus division gets set to undertake its most challenging role yet. This autumn Lexus will offer two distinct entry-level luxury sedans. No big deal, you say; it fields two right now. The IS 300, with its rear drive, taut chassis and contemporary, 3 Series-inspired styling, debuted last year to a mostly cheering enthusiast crowd, while the fairly bland ES 300 front-driver continued to beckon those more comfortable with Phantom of the Opera than Rent.

As a new ...

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