ORIENTAL WEAVERS: INNOVATES.(Oriental Weavers of America)(Brief Article)

FRESH STYLING, CHIC COLORATIONS AND CREATIVE CONSTRUCTIONS KEY TO SUCCESS FOR MACHINE-MADE RUG MAKER

DALTON, Ga.-- Design and product innovation have ignited sales growth in area and accent rugs, and Oriental Weavers of America has been a pioneer in developing new fashions for the floor.

"Our styling and colorations make us special in the marketplace," points out Paul D'huyvetter, senior vice president, Oriental Weavers. "We've been a leader in terms of fashion, because we start with color and design--these are the most important qualities of our products. The rug business is a fashion business, and it is becoming more fashion-driven all the time.

"We are style and market-driven, not price-point-driven," D'huyvetter continues. "We don't try to develop a line for a specific price point; we develop a beautiful, high-quality product, and then work backwards to the price."

Oriental Weavers focuses on the middle to high-end of the machine-made rug market, and is constantly developing interesting and original products. "We introduce new products on a monthly basis," D'huyvetter says. "We are constantly working to stay ahead of the trends. We have a reputation as a cutting-edge fashion supplier, and we work very hard to maintain that reputation."