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LIVE ISSUE/WILLIAM HILL.(William Hill contracts with Poulter Partners for new image)(Brief Article)(Statistical Data Included)
William Hill wants betting shops to lose their dowdy image
The windows of Britain's betting shops reflect a sporting world where time has stood still. One shows the Newcastle United footballer Alan Shearer wearing a Blackburn Rovers shirt. Another, in a run-down area of a northern city, displays a picture of Norman Whiteside -- ten years after the Manchester United and Everton striker quit the game.
Downmarket, dowdy, out-of-date, many shops are throwbacks to 1961, when the Government legalised off-course betting.
Forty years on, William Hill, the UK's second-largest bookmaker, has decided to give itself a makeover and has appointed Poulter Partners …
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