AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
William Hill wants betting shops to lose their dowdy image
The windows of Britain's betting shops reflect a sporting world where time has stood still. One shows the Newcastle United footballer Alan Shearer wearing a Blackburn Rovers shirt. Another, in a run-down area of a northern city, displays a picture of Norman Whiteside -- ten years after the Manchester United and Everton striker quit the game.
Downmarket, dowdy, out-of-date, many shops are throwbacks to 1961, when the Government legalised off-course betting.
Forty years on, William Hill, the UK's second-largest bookmaker, has decided to give itself a makeover and has appointed Poulter Partners …