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Static to produce TV game with PlayJam for Domino's.(Domino's Pizza International Inc.)(Brief Article)
Domino's Pizza has signed a deal with the digital production agency Static to sponsor a game on its interactive gaming channel Play Jam.
The deal follows an initial pilot campaign which Static ran on behalf of Domino's. The company is renaming its Box Clever game Pizza Box Clever and will fully integrate the Domino's brand into the digital TV application.
The interactive sponsorship deal was struck by Quantum New Media for Domino's and the creative was developed by Fernhart New Media.
The pilot campaign that ran on Play Jam promoted Domino's special pizza deal available through the company's interactive TV portal on BSkyB's Open service. It led to a 35 per cent increase in sales, according to ...
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