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Bloodpartnership to launch first creative campaign for Smile.(Smile.co.uk)(Brief Article)
The Chime-owned online advertising agency Bloodpartnership launches its first online creative work for Smile.co.uk, the internet bank, this week.
The campaign was created in conjunction with Farm, Smile's advertising agency. The online media was planned and bought by i-Level.
The campaign will use Flash animated banners, rich media and DHTML applications. The DHTML ads appear as thought bubbles to communicate product benefits in a humorous way and are tailored to the photographic content on those sites.
Flash banners for the brand highlight the online bank's competitive advantage. For example, one emphasises how high-street banks calculate interest on a monthly basis, whereas Smile.co.uk calculates it daily. ...
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