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Stefan Shaw quits BBH to start up Rogue-Unit.(Bartle Bogle Hegarty Ltd.)(Brief Article)
Bartle Bogle Hegarty's head of digital creative, Stefan Shaw, is leaving the agency after two years.
Shaw, who was brought in to spearhead its move into the new-media arena, is launching his own digital branding consultancy.
At BBH he ran a seven-strong team. He is not expected to be replaced.
Shaw, who was previously the head of digital creative at Saatchi Vision, joined BBH in 1999. During his time at the agency he has focused on the Levi's, Audi and Lynx accounts.
Rogue-Unit, Shaw's new consultancy, will focus on digital branding projects for youth brands in the fashion, music and media industries.
He explained that he wanted to be more involved in the creative process and spend less of his time running a department. He said: "I went into the agency two years ago and basically did everything, from organising presentations to educating staff. BBH has seen the potential to create content to generate brand awareness online, but it's not going to change overnight with clients ...
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