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Manning Gottlieb Media has won the online media account for AskJeeves after a five-way pitch.
The incumbent on the business is Media Contacts, Media Planning Group's online planning and buying division. I-Level, Profero and Avenue A (now defunct) also pitched.
Manning Gottlieb will work alongside AskJeeves' creative advertising agency, TBWA\London, which also handles digital creative for the brand. Media Planning handles the traditional media account for AskJeeves.
Manning Gottlieb has been given a two-stage brief: as well as driving new users to the AskJeeves website, the company wants to increase the frequency of visits by existing users via its online ...