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Pifco recruits Cheetham Bell JWT to launch George Foreman grill.(Pifco Holdings PLC)(Brief Article)

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| July 06, 2001 | Tylee, John | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Pifco, the household appliance company, has appointed Manchester's Cheetham Bell JWT to handle creative work on its 5 million [pounds sterling] account with a brief to launch the George Foreman grill, produced by its Salton US parent, into the UK.

The grill, invented by and named after the former world heavyweight boxing champion, will spearhead Pifco's return to TV in the autumn. Media buying is being handled by MediaCom North.

The agency switch -- made without a formal pitch -- ends Pifco's three-year association with McCann-Erickson Manchester and extends JWT's relationship with Salton, whose account it handles in the US.

In the UK, the change reunites Pifco with JWT, which handled the business before it went to McCann. Cheetham Bell, before its merger with JWT, had ...

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