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<a href="http://www.accessmylibrary.com/article-1G1-76655005/virgin-mobile-direct-campaign.html" title="Facts and information about Virgin Mobile direct campaign to target young phone users.(Liquid Communications to handle campaign)(Brief Article)">Virgin Mobile direct campaign to target young phone users.(Liquid Communications to handle campaign)(Brief Article)</a>
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Virgin Mobile direct campaign to target young phone users.(Liquid Communications to handle campaign)(Brief Article)
Virgin Mobile is to run a direct marketing campaign to target consumers who are ready to switch mobile phone operators.
The direct marketing agency Liquid Communications has created the direct mail and e-mail campaign to support Virgin Mobile's current advertising activity that uses the line: "See Red. Then see Virgin Mobile."
The work, by Liquid, aims to take the advertising a step further by highlighting why Virgin Mobile is different. It uses bold images of customers alongside copy such as: "Seeing red? Then switch to Virgin Mobile."
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