Internet fails to dent European media.(Ipsos-RSL surveys Europe's top 4% of earners)(Brief Article)(Statistical Data Included)

Increasing internet use has not impacted upon the traditional media consumption of Europe's business leaders, according to a new survey released by Ipsos-RSL.

Europe 2001, the report on the habits of the continent's top 4 per cent of earners, indicates that the reach of pan-European TV among the group has remained consistent, while readership of international print titles has increased slightly.

This stability comes despite avid use of the internet among the survey's subjects, with 91 per cent enjoying internet access, a third using the internet on a daily basis, with an average of three hours, 20 minutes spent on the web each week.

The group's average issue readership of international titles has increased from 25 per cent to 26 per cent, while the daily and weekly reach of pan-European TV has held steady at 15 per cent.

The Financial Times dominated the international dailies sector, achieving a 15 per cent readership among those with a personal income of more than 75,000 euros. The Economist had the strongest performance in international weeklies, with 8 per cent ...