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The Ogilvy & Mather creatives Gary Anderson and Laurence Seftel will take up senior creative positions at the second London agency to be launched by the Ogilvy Group later this month.
The art director Anderson and the copywriter Seftel are the first senior management names to be confirmed at the new agency, the launch of which was first mooted about two years ago.
The pair teamed up in April this year when Seftel joined O&M from Lowe Lintas to be partnered with fellow former Lowe creative Anderson. They worked together on the agency's Samaritans …