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D'Arcy uses the Kama Sutra to push Fiats.(Brief Article)
D'Arcy has unveiled a risque new poster campaign for Fiat Commercial Vehicles styled on the illustrations found in the Kama Sutra.
The executions, which aim to explore the versatility of Fiat vans, centre on the proposition that the vans are as flexible as the user.
Drawn in the style of the sexual position illustrations from the Kama Sutra, the Doblo cargo van poster shows a man and a woman against an Asian backdrop forming the numbers three and five. This shows that consumers can buy the van for the equivalent of 35 [pounds sterling] a week.
Another poster for the Doblo van shows an Asian couple outside their house trying to load a long ladder into the back ...
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