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British Gas steps up `Jake the Penguin' slots on TV and the internet.(Brief Article)
British Gas is stepping up its "Jake the Penguin" television campaign with a new spot through ehsrealtime.
The Jake spots, which include a direct response phone number, will now run quarterly and represent a major part of British Gas' TV spend.
Ehsrealtime is responsible for DRTV for British Gas while BMP DDB creates its brand advertising.
The "penguin fever" commercial, which supports British Gas central heating installation, aims to encourage people to install heating during the summer in preparation for cold weather.
The animated penguin is shown on the phone talking to his mother, who is telling him details of a new heating promotion through British Gas. At the same time he is watching TV ...
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