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<a href="http://www.accessmylibrary.com/article-1G1-76654996/leith-london-reveals-new.html" title="Facts and information about Leith London reveals new work for change converter machines.(Coinstar)(Brief Article)">Leith London reveals new work for change converter machines.(Coinstar)(Brief Article)</a>
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Leith London reveals new work for change converter machines.(Coinstar)(Brief Article)
Leith London is launching its first work for the US-based change converter company Coinstar, as it rolls out its service across the UK.
The machines, currently in 50 Asda stores in the Manchester and Liverpool area, convert change and dispense coupons, which the user can then swap for cash or store vouchers.
Leith's campaign will focus on press, ambient and direct marketing before a national roll-out at the end of this year.
In all the press executions the copy explains: "Don't chuck your change away, chuck it in a Coinstar machine." One shows a busker, with the endline: ...
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