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Lowe kicks off Vauxhall TV branding.(Lowe Lintas; Vauxhall Motors)(Brief Article)
Lowe Lintas has launched the first TV branding campaign for Vauxhall Motors since it dumped Griff Rhys-Jones from its advertising in April.
The executions take a new direction and aim to adopt "a more real-world approach" in a bid to better connect with consumers. The "Raising the standard" line has been replaced with "Handles life beautifully".
The creative idea is to celebrate Vauxhall's benefits using a series of real-world scenarios. Each of the new ads focuses on how the cars and their innovations make users' lives and driving more enjoyable.
The campaign launches with two 30-second executions. "Mr Forgetful", which breaks this week, highlights the Astra Convertible's remote control hood.
The ad sees a man ...
- Vauxhall Motors Limited
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...today that it has been selected by Vauxhall Motors, a unit of GM, to build and manage...The GM Card, the credit card from Vauxhall Motors, was the first co-branded credit...Harrison, Manager of the GM Card for Vauxhall Motors. "Their flexibility, resources...
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- News wire article from: PTI - The Press Trust of India Ltd. May 31, 2009 700+ words
Fate of 5,500 Vauxhall Motors workers uncertain: Report London...PTI) -- The fate of 5,500 Vauxhall Motors workers is uncertain after the...future of 5,500 British jobs at Vauxhall Motors after Germany agreed a deal with...
- Motors hoping for a prolonged journey; VAUXHALL MOTORS.
- Newspaper article from: Liverpool Echo (Liverpool, England) September 26, 2009 700+ words
...the FA Cup would be "massive" for Vauxhall Motors. The Motormen travel to Whitby Town...Blackburn Rovers. .Whitby Town v Vauxhall Motors, today, kick-off 3pm CAPTION(S): HIGH NOON: Karl in action for Vauxhall Motors
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- The GM Vauxhall motors plant is pictured in Luton, north of London...
- Picture from: Getty Images BEN STANSALL September 11, 2009 700+ words
BEN STANSALL Getty Images 09-11-2009 The GM Vauxhall motors plant is pictured in Luton, north of London... Full Size JPG (3063 KB) The GM Vauxhall motors plant is pictured in Luton, north of London, on September 11, 2009. Britain vowed...
- Vauxhall hoping to light up the dark days; VAUXHALL MOTORS.(Sport)
- Newspaper article from: Liverpool Echo (Liverpool, England) November 7, 2009 700+ words
THERE may be a blackout at Rivacre Park, but Vauxhall Motors' boss Carl Macauley says there is light at the end...news and fingers crossed he comes through it clean. Vauxhall Motors v Droylsden, today, kick-off 1pom CAPTION(S...
- Vauxhall Motors.
- Newspaper article from: Financial News August 20, 2001 700+ words
Financial Times Vauxhall Motors disclosed pre-tax losses of [pound]191.7m (E302.8m) on Friday as the UK's big car makers feel the squeeze of fierce...
