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London Eye features in Audi A2 commercial.(Brief Article)
The London Eye will feature in a TV ad for the first time this week when the tourist attraction is seen with an Audi car circling in one of its pods.
The film is the result of a huge logistical exercise involving the German carmaker, its agency, Bartle Bogle Hegarty, and the London Eye's marketing chiefs.
The advertising to promote the Audi A2 is part of an on going campaign linking the car, which is made extensively of aluminium, with famous examples of contemporary design.
The deal between Audi and the London Eye prevents the wheel being used for advertising by any rival car manufacturer for a set period.
Making the commercial posed a number of problems, including having to film over six nights and leaving the car in the pod during the day while ...
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