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AMV BBDO sustains BT strategy with new burst of advertising.(Brief Article)
BT, which last week launched a TV spectacular underlining its new strategy of bringing people together, is sustaining it this week with a new burst of consumer advertising.
Although the two campaigns are produced by different agencies, they are linked by a character featured in both.
He is the elderly West Indian grandfather who in the earlier St Luke's film is seen in a virtual "communications theatre" trying to trace an old school friend in Tobago.
In the latest work, by Abbott Mead Vickers BBDO, he faces an embarassing encounter with his family due to his endless chatting on the phone.
...
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