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JWT recruits celebs for Kit Kat ad.(Brief Article)
J. Walter Thompson has created a new star-studded Kit Kat commercial for Nestle Rowntree.
The ad, which breaks this week, features a celebrity line-up consisting of Kelly Brook, Roy Keane, Bernard Manning, Lawrence Llewelyn-Bowen, and Lemmy from Motorhead.
The idea behind the ad is that the celebs are "having a break" from their customary behaviour by doing or saying something out of character.
The personalities were specially chosen for the strength of their individual traits.
In one shot, Kelly Brook is seen in one of her familiar low-cut dresses, saying that she can't possibly wear it because it's too revealing. Lemmy, with his trademark skull and cross bones stetson, is seen playing a violin for a string quartet.
Hard man of football Roy Keane is shown quietly sitting in the corner of the locker room, hard at work at his embroidery while his teammates run out on to the ...
- Kit Kat teams up with The Sun for 'go chunky' deal.(Nestle Rowntree )(Brief...
- Magazine article from: Marketing March 28, 2002 700+ words
Nestle Rowntree is installing Kit Kat dispensing units in newsagents...reader along with an eight-page Kit Kat branded supplement. The deal...readers to look out for their free Kit Kat. Nestle Rowntree's sales communications manager...
- NESTLE ROWNTREE.(extends Kit Kat product line)(Brief Article)(Product...
- Newspaper article from: Kids Marketing Report May 1, 2001 700+ words
Mint Kit Kat chocolate confectionery Nestle Rowntree has extended its Kit Kat range by making the mint variant a permanent edition, as well as launching a limited-edition Kit Kat Chunky Orange. A [pound]15m TV, radio and press...
- Chocolate brand launches bidding war in 20m [pounds sterling] promotion: Nestle...
- Magazine article from: Incentive Today Ludmon, Mark February 1, 2005 700+ words
...to drive sales of Nestle Rowntree's Kit Kat by giving away points...pounds sterling] of Kit Kat. A Sony Camcorder...sterling] worth of Kit Kat. Collectors can request...need for bidding. Nestle Rowntree foresees the danger...
- NESTLE ROWNTREE.(Kit Kat Midnight Mint introduced)(Brief Article)(Product...
- Newspaper article from: Kids Marketing Report August 1, 2000 700+ words
Kit Kat Midnight Mint limited edition chocolate countline Nestle Rowntree has extended its Kit Kat brand with a limited edition mint variant, available from 28 August. Kit Kat Midnight Mint features mint-flavoured...
- STOP PRESS: Kit-Kat relaunches chunky white variant.(Nestle Rowntree)(Brief...
- Magazine article from: Marketing November 7, 2002 700+ words
Nestle Rowntree's Kit-Kat is relaunching its chunky white variant in the run-up to Christmas, after the brand became the fastest-selling limited edition to date when it launched in February.
- Four-finger Kit Kat set for [pound]3m pack revamp.(Nestle Rowntree re-package...
- Magazine article from: Marketing Mason, Tania June 7, 2001 700+ words
Nestle Rowntree is ditching the traditional...packaging of its four-finger Kit Kat bars in the first variation...to the packaging for the Kit Kat Chunky variant. According...Broerse, brand manager for Kit Kat four-finger, the plastic...
- Nestle Rowntree's Kit Kat. (News).(J. Walter Thompson creates a campaign)(Brief...
- Magazine article from: Marketing Week February 27, 2003 700+ words
...Thompson has created an above-the-line campaign for Nestle Rowntree's Kit Kat, which forms part of a [pounds sterling]6m marketing...subtle, cooler and more modern' than the usual Kit Kat ads. Accompanying this will be outdoor activity...
- Nestle Rowntree to launch Kit Kat Kubes.(Brief Article)
- Magazine article from: Marketing August 14, 2003 700+ words
Nestle Rowntree is pledging pounds 48m over five years to support Kit Kat Kubes, the latest variant of its bestselling brand. Available from mid-September, the bite-sized chunks will be packaged...
- Kit Kat makes pounds 6m call for 15-minute UK break.(Nestle Rowntree...
- Magazine article from: Marketing February 27, 2003 700+ words
Nestle Rowntree is encouraging the...promotional campaign for Kit Kat. The company is...they open their Kit Kat wrapper. The initiative...Andrew Harrison, Nestle Rowntree's marketing director...daily routines. Kit Kat wants to challenge...
- Nestle Rowntree. (Digests).(brings back the Kit Kat Chunky White)(Brief Article)
- Magazine article from: Marketing Week November 7, 2002 700+ words
Nestle Rowntree is bringing back its Kit Kat Chunky White limited edition for Christmas. It will be supported by in-store activity.