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DLKW sees off three to land ATC's 3.5m [pounds sterling] pan-European work.(Delaney Lund Knox Warren and Partners wins Australian Tourist Commission advertising account)(Brief Article)(Statistical Data Included)
The Australian Tourist Commission has handed its 3.5 million [pounds sterling] pan-European account to Delaney Lund Knox Warren & Partners.
The agency beat McCann-Erickson, Leagas Delaney and the global incumbent, D'Arcy, to the task. The ATC has now split its global account between several agencies in a bid to create a more flexible marketing approach.
The brief DLKW has been given is to increase the exposure of the brand. It is not yet known across what media the work will run, as the ATC has also indicated that it will look to shift its advertising strategy away from television. However, it is expected to continue to run predominantly across press and some TV.
Mark Lund, the managing director of DLKW, said: "It's a terrific piece of business for an independent agency to win because it covers Europe. It's a fabulous brand and is the most desired travel destination in ...
- Delaney Lund Knox Warren.
- Magazine article from: Marketing Week October 11, 2001 700+ words
Delaney Lund Knox Warren has created a [pound]1m press and poster ad campaign for the Australian Tourist Commission which breaks on October 14. The campaign is being run jointly with Singapore Airlines as part of the ATC branding campaign.
- Delaney Lund Knox Warren. (Digests).(Bank of Scotland launches advertising...
- Magazine article from: Marketing Week November 21, 2002 700+ words
Delaney Lund Knox Warren has created an advertising campaign for Bank of Scotland to promote its business banking division. The two-week campaign features Bank of Scotland managers and consists of press, poster, online and radio advertising.
- Delaney Lund Knox Warren.(Digests)(WH Smith Group PLC advertising...
- Magazine article from: Marketing Week April 29, 2004 700+ words
Delaney Lund Knox Warren has been appointed to the 9m [pounds sterling] advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
- Delaney Lund Knox Warren & Partners.(Digests)(Brief Article)
- Magazine article from: Marketing Week August 12, 2004 700+ words
Delaney Lund Knox Warren & Partners has been appointed to Burger King's 11m [pounds sterling] advertising account following a pitch against Miles Calcraft Briginshaw Duffy, Ogilvy & Mather and Rainey Kelly Campbell Roalfe/Y&R.
- Delaney Lund Knox Warren.(Digests)(Brief Article)
- Magazine article from: Marketing Week February 12, 2004 700+ words
Delaney Lund Knox Warren has created a TV and press campaign for the new Halifax One credit card. The ads feature an animated Howard promoting its nine-month interest-free transfer, cash-back and typical 9.9 per cent APR.
- Delaney Lund Knox Warren. (Digests).
- Magazine article from: Marketing Week June 13, 2002 700+ words
Delaney Lund Knox Warren, Clemmow Hornby Inge, Euro RSCG Wnek Gosper and Bates UK have been shortlisted to pitch for a special project for Safeway. Bates UK is incumbent on the supermarket chain's main advertising account.
- Delaney Lund Knox Warren. (Digests).(creates 'safer sex' TV ad )(Brief Article)
- Magazine article from: Marketing Week November 7, 2002 700+ words
Delaney Lund Knox Warren has created a 'safer sex' TV ad for the Department of Health, targeting teenagers.
- Delaney Lund Knox Warren. (Agencies).(Brief Article)
- Magazine article from: Marketing Week May 15, 2003 700+ words
Caption: Delaney Lund Knox Warren has created a [pounds sterling]6m advertising and marketing campaign for Teletext Holidays to promote its low-cost holidays...