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Nestle close to global review of ad accounts.(Brief Article)
Nestle is thought to be in the closing stages of a worldwide review of its above-the-line advertising accounts.
The international food company is believed to be looking to realign brands within its existing global roster, which comprises Publicis, J. Walter Thompson, Ogilvy & Mather, Lowe Lintas & Partners, McCann-Erickson and Dentsu.
Industry sources have revealed that all six agency networks have been asked to encroach on rival work by producing strategic pitches for Nestle brands that they do not work on.
Reports have stated that the pitch is in its closing stages and that a decision is expected by the end of the week. It is thought that Nestle is looking at different ways to split its brands -- geographically or by food categories.
Although Nestle officially denies that a pitch or realignment is taking place at present, it is thought that Nestle's vice-president and director of ...
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