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Starcom beats OMD to Barclays media task.(Starcom Motive wins Barclays' account)(Brief Article)
Starcom Motive has grabbed the 15 million [pounds sterling] media planning and buying account for Barclays, after a final shootout against OMD UK.
The decision comes after Starcom successfully forced its way on to a pitchlist including MediaVest, its sister agency and the incumbent on the Barclays business.
The pitchlist was initially restricted to the banking group's roster agencies, with MediaVest defending its account against Optimedia, which handles Barclays' sister brand the Woolwich, and OMD UK, which holds the Barclaycard business.
However, Starcom was included on the shortlist after a request from its parent company, the Starcom MediaVest Group, that both its agencies be represented.
Starcom Motive has been free to pitch for financial business since losing its 43 million [pounds sterling] NatWest account to MediaCom last December.
The review was originally scheduled to take place at the end of last ...
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