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IPC Connect seeks agency to oversee women's weeklies.(Brief Article)(Statistical Data Included)
IPC Connect, the weeklies division of IPC Media, is looking for an agency to handle its 5 million [pounds sterling] portfolio of women's weekly titles. The titles include Chat, Your Life and Woman.
Four agencies have been shortlisted in the pitch process, which is being handled by the AAR. They are Leith London, Roose & Partners, Banks Hoggins O'Shea/ FCB and the incumbent, St Luke's.
The pitch is being led by Sam Phillips, the marketing director of IPC Connect. It is understood that she is looking for one agency to work across all of the titles to help build the brands and increase circulation figures.
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