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Scholz scoops 6m [pounds sterling] Wall Street Journal Europe ad account.(Scholz and Friends of London)(Brief Article)(Statistical Data Included)
The Wall Street Journal Europe has appointed the London office of Scholz & Friends to handle creative work on its 6 million [pounds sterling] account in what is seen as a precursor to a more aggressive advertising stance against major rivals such as the Financial Times.
Nobody at the agency was available for comment and the newspaper could not confirm the hiring. But industry sources say Scholz has been given the assignment in the face of competition from the US shop Goodby Silverstein and ...
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