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Networks line up as JP Morgan Fleming plots branding drive.(Brief Article)
The investment bank JP Morgan Fleming Asset Management is talking to agencies about a pan-European campaign designed to promote its range of products across TV, print and poster media. It is also asking media companies to pitch for the business.
It is looking for an agency network with a strong European presence, and is believed to be running the pitch from Paris. TBWA, McCann-Erickson, Citigate Albert Frank, Rapp Collins and DDB Paris are all thought to have been approached.
The company, part of JP Morgan Chase, has already run a branding campaign this year and is now seeking to promote its products.
The agency networks are ...
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