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LOWER PRICE HELPS CPO INCREASE SALES.
Select has pioneered a bold price restructuring for releases from the German independent CPO. The Osnabruck-based label, which boasts an eclectic classical catalogue strong in rare and obscure repertoire, agreed to discount more than 60% of its titles in the UK to sell at the low mid-price retail point of around 6.49 [pounds sterling] per unit. Those recordings were removed from sale for three months and reintroduced at the lower price, complete with their original artwork, notes and catalogue numbers.
According to Select marketing director Barry Holden, the revision in CPO's pricing policy has had a positive effect on sales and turnover. He points to ...
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