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Fans of Dodgy will share in any profits generated by the band's new album after investing more than 15,000 [pounds sterling] to finance its recording.
Real Estate is released on July 23 through the band's own label Bostin Records and is the act's first album since the departure of frontman Nigel Clark and A&M's decision not to renew their deal in 1998.
The act retained ownership of their website (www.dodgy.co.uk) and asked visitors to pay between 25 [pounds sterling] and 1,000 [pounds sterling] towards the production costs. The album was recorded at T-Pot Studios in Scotland and investors will receive 2% of all profits from the album for every 1,000 [pounds sterling] they contributed, with those donating 25 [pounds sterling] being grouped together.
Bostin Records is half owned by subscription-based search engine Just35.com, which has raised 12m [pounds sterling] since it was launched last summer. It is run by Dodgy fan Roger Fenton, who has paid 30,000 [pounds sterling] towards the marketing and manufacturing costs for Real Estate.
Marketing activity includes advertising in specialist music magazines and the national press, a poster campaign in London and other cities while Just35.com will promote the album on every page of its site which links to a number of high-profile music e-tailers including Amazon.com.
"The third album ...