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Survey of eight to 16 age group uncovers encouraging trends.

Music Week

| July 07, 2001 | HEMSLEY, STEVE | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Children are more willing to experiment with new music than they were three years ago.

Further data released by media buying agency Mediacom from its School Children's Attitude Monitor (SCAM) survey of 8- to 16-year-olds reveals that two-thirds of children have access to the internet -- compared with 25% in 1998 -- which is in turn encouraging them to listen to different music genres. The survey also shows that children will purchase new music they discover on a compilation album.

MediaCom proprietary research manager Mick Mernagh says, "The internet and compilations introduce new music to a young audience which has the spending power to follow up with multiple purchases of artist singles and albums."

The survey also revealed that 50% of 8- to 12-year-olds would buy a single they liked even if they already had ...

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