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Universal Music TV has joined forces with Woolworths to create a joint online and offline marketing campaign for the Top Of The Pops 2001 Vol 2 compilation which is released today (Monday) and is the first compilation to feature the new Hear'Say single The Way To Your Love. Visitors to the Top Of The Pops 2001 Volume 2 album website (www.umtv.co.uk/totp) can download a voucher for a 2 [pounds sterling] discount at Woolworths. UMTV's TV and new media marketing director Karen Meekings says the strategy will enable the company to measure the effectiveness of the online campaign in real sales terms. Woolworths has ...