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HMV backs summer sale with prime-time TV push.
HMV has turned the heat up on its traditional "biggest ever" summer sale by placing campaign advertising during Coronation Street for the first time.
An ad for its latest nationwide sale, which was launched last Thursday, went out during last Friday's episode of the soap as part of a plot to give the month-long promotion the highest profile possible. Channel 4's Big Brother was also being used, while advertising is additionally running elsewhere on the station, Channel 5 and E4.
HMV marketing director John Taylor says the retailer's move to ITV prime-time for the first time outside of Christmas comes as part of its biggest promotional spend to date for a summer sale. "We need to move each one and try to make it even bigger than before. They've been hugely successful over the past two years but we have to find ...
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