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Channel 4 has won terrestrial rights for the MTV Europe Awards to give the station its third key music acquisition of the year.
The station, which will broadcast a recording of the ceremony in November following MTV's live transmission, has already added the Technics Mercury Music Prize and Smash Hits Poll Winners' Party to its large music portfolio this year.
Commissioning editor for music Jo Wallace believes the events are "the icing on the cake" for Channel 4's music coverage. "The events were ...