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US live promotions giant SFX has acquired leading UK-based booking agent and promoter Solo in a bid to further its international expansion.
The multi-million pound deal represents the company's latest move to establish itself as a dominant player on this side of the Atlantic, having already captured a 75% share of the concert market in the US. SFX already had a minority stake in Solo as part of a deal with Canadian competitor The Next Adventure, and had previously acquired another of the UK's leading players, MCP and Barry Claman concerts.
Solo, which was founded by John Giddings in 1986, has built up a reputation for handling big-name stadium artists including David Bowie, Celine Dion, The Corrs, Westlife and S Club ...