Where there's a WiLL, there's a way; Toyota's Genesis goes after the youth market.(Brief Article)

Two years from now, Genesis, Toyota's youth-oriented marketing and product planning organization,

will finally have its own vehicles in showrooms. At least three different models are planned for the U.S. market, including a van, a five-door and possibly a performance hatch. All three, in some form, have been shown publicly in the States.

First is the bB (for Black Box), a ``mini'' minivan (right) already on sale in Japan. It was displayed last year on the Toyota Racing Development stand at the Specialty Equipment Market Association's show. It's small, but features a bulbous front snout that looks ready to pass U.S. crash tests. TRD had the show bB decked out in full SEMA trim, with custom paint and add-ons.

Second is the WiLL (below), which was displayed as a concept at the Los Angeles auto show in January. Unlike the WiLL Vi shown in Tokyo, the WiLL's surfaces are more conventional, to align with American tastes. The WiLL Concept Car is a five-door, five-seater powered by the 1.8-liter, 180-hp four-cylinder engine from the Celica GT-S. The four-speed automatic comes with steering wheel-mounted ``sport-shift'' buttons. Sales of a production version of the WiLL Concept Car started May 12 in Japan.

The third car has not yet been determined. Toyota has until the end of this year to freeze a design and get to work. TRD did say last year it proposed that Toyota bring in a performance-tuned version of the three-door Yaris hatchback, a car based on the Echo sedan. In Europe the Yaris hatchback comes standard with a 1.1-liter engine, but ...