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Rewarding career in interactive advertising.

New Straits Times

| July 16, 2001 | COPYRIGHT 1999 The New Straits Times Press (M) Bhd. (Hide copyright information)Copyright

SHAVEN head, ear stud, hip lingo and a relaxed attitude. Leslie Jeyam may fit the generic description of people in the creative line, but he's simply not banking on his creativity alone to develop his company's forte in the interactive advertising business.

Aiming to be the foremost boutique agency specialising in interactive advertising, Leslie is working hard on realising his vision for the company.

And one of the ways he's working on it is by pursuing a Master's in Business Administration focusing on branding in information technology (IT) to gain the needed skills. And what better way to learn about new technologies than doing the course online from Chadwick University in the United States.

Background. The Singapore-born Malaysian started his career as a writer soon after …

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