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Sky Sports and Two Way TV have teamed up to develop interactive programming for Sky Sports viewers, paving the way for interactive gaming to be offered to the huge Sky Sports audience.
Two Way TV's interactive games allow users to play games with their TV sets, in some cases paying for the privilege to win prizes or cash. The game structure is expected to be carried on to the Sky Sports system.
Interactive gaming will allow viewers to interact with sports events such as football games, Formula 1 and golf. They will be able to predict events, such as whether a goal is going …