Comunications manager, ISBA
As long as we find another Nasty Nick figure to boost media interest, Big Brother can (again) grow into one of the media choices of the year. A hardcore of committed viewers, (ABC 1 16-to 34-year-olds), means that BT Cellnet has invested wisely with a major programme sponsorship deal.
Big Brother sets itself apart by offering its sponsor so much more than just the profile of the evening C4 slot. It offers cross-media and cross-marketing potential through the …