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MEDIA CHOICE / BIG BROTHER.(Brief Article)
Joe Lamb
Comunications manager, ISBA
As long as we find another Nasty Nick figure to boost media interest, Big Brother can (again) grow into one of the media choices of the year. A hardcore of committed viewers, (ABC 1 16-to 34-year-olds), means that BT Cellnet has invested wisely with a major programme sponsorship deal.
Big Brother sets itself apart by offering its sponsor so much more than just the profile of the evening C4 slot. It offers cross-media and cross-marketing potential through the …
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