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India: 'Intel Inside' servers too.
AFTER the famous "Intel Inside" campaign for desktops, Intel is now trying to get customers to peek inside servers too. The company is on a worldwide advertising binge, announcing its entry into the enterprise space via its 32-bit Xeon and 64-bit Itanium processors.
The multimillion-dollar print and online campaign for Xeon has four images reinforcing the same theme - the difference between the normal and the really big. The first ad just released has a Jet Ski juxtaposed with a huge liner. Waiting in the wings are pictures of a pair of headphones and a wall of speakers, a personal telescope and an observatory, and a display screen in a hand-held device and in a packed …
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