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DATA PRIVACY
Will Europe Get Tough on Internet Rules?
If the United States is leading the charge in technology, Europe is on the cutting edge of regulation--especially when it comes to data privacy. Europeans view data privacy as a basic right that, they fear, American companies may not respect. This issue may soon cause trouble for the countless U.S. firms that hold and move data, electronic or otherwise, from Europe.
Last November the United States and the EU hammered out a set of privacy standards that American firms would have to meet if they want to transfer data on EU citizens out of Europe. These so-called safe- harbor rules stipulate, for instance, that each company notify individuals of what it plans to do with the personal data it collects. But as of last week, only 61 American companies had signed on. The list includes big names like Microsoft, HP and the Direct Marketing Association, but many heavy hitters (such as AOL Time Warner and IBM) are notably absent. On July 1 the EU is expected to begin enforcing the ...