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THE PROFESSIONAL GOLFERS' ASSOCIATION of America is responsible for promoting the game of golf to millions of adults and children of all skill levels and has provided some of the most memorable sports figures and events of the 20th century. The PGA's success has earned it the reputation of being a well-oiled, fine-tuned machine.
But every machine needs maintenance checks. For the PGA, with its storied 85-year history, such a check required a careful examination of the changing IT demands of the branch offices that serve 25,000 members nationwide.
Despite the intense media coverage and lucrative sponsorships that have transformed the PGA into a modern marketing juggernaut, the heart …