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Metro expects new ads to add up to $3.2M.(Washington Metropolitan Area Transit Authority)(Brief Article)
By September, commuters may find Metro stations awash with ads: Hanging out in stairwells, staring up from the floor, beckoning from lofty mezzanines and even passing overhead as riders descend the escalators.
Even more striking: Advertisers would be able to buy a whole Metro station, an unprecedented opportunity in D.C. All of the ads in a particular station, for example, could tout The Gap or Disney World or a smaller D.C.-area business.
Marketing executives at the Washington Metropolitan Area Transit Authority have proposed the changes to bring in an extra $3.2 million in annual revenue -- $2 million of which they'll keep after 35 percent goes to its media partner TDI. (WMATA's fiscal 2001 ad revenue is expected to be …
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