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Qualcomm's Long March.

Newsweek International

| June 25, 2001 | Ernsberger Jr., Richard; Thompson, Meredith | COPYRIGHT 2001 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Irwin Jacobs is obsessed with China, but he won't talk about it. Jacobs, 67, is a mild-mannered engineer and MIT professor by background. But he's also the chairman of Qualcomm, one of America's high-tech standard-bearers--literally. The San Diego, California-based company owns key patents on a wireless transmission standard known as CDMA, which experts agree is one of the better ways to send data. In a world that's gaga about mobile phones, that's a very good thing. But during the early 1990s, while Qualcomm was knocking out the kinks in its product, a European wireless standard known as GSM grabbed most of the global market, even though its American competitor may be a ...

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