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The New New Economy. That's the economy coming right after the New Economy's bubble finishes bursting.
The new economy is over. Some of it worked, some of it bombed, or should I say, dot.bombed. And many businesses -- dot or not -- are experiencing their first dose of tight times in the past 10 years.
Have you noticed the change?
Why did the dot.com economy fail? It's because someone forgot to sell something. They tried (unsuccessfully) to combine their business idea with the philosophy of the movie, "Field of Dreams." If you build it, they will come. One problem: They came, but they didn't buy.
For a year or so, America marveled at how some …