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Let's keep reaching for the stars.(direct marketing standards become too conservative)(Brief Article)(Column)
The '60s arguably represented the Golden Age of pop music. This was the era of Sergeant Pepper's, Electric Ladyland and Ernie (The Fastest Milkman In The West). But it also generated mountains of amateurish, badly-executed dross. Nowadays, every track is honed to technical perfection by meticulous professionals. However bad it may be, it still sounds fabulous.
There's a comparison to be drawn here with Direct Marketing. Ten years ago when DM was in its infancy, I was asked to judge submissions that were breathtakingly terrible in every respect: misspelled headlines, out-of-register print, illegal promotion mechanics, et al.
But among the swine were a handful of pearls - deft, witty, compelling, beautifully-executed and all the more rewarding for their rarity.
Scanning the contenders at this year's Campaign Direct Awards, it seems DM is erring in the same direction.
Technically, the ...
- Walter - fastest milkman in the West!; NEWBURY.(Sport)
- Newspaper article from: The People (London, England) Lynx, Larry December 1, 1996 700+ words
There was a touch of milk mixed with the brandy in yesterday's Hennessy Cognac Gold Cup as a little man made the big time in the valuable Newbury handicap chase. Dairy farmer Walter Dennis, who trains under permit at Bude in North Cornwall, took on the fashionable stables with Coome Hill and, under
- The fastest milkman in the West.(News)
- Newspaper article from: Liverpool Echo (Liverpool, England) August 4, 2003 700+ words
WILD west milkman Peter Forest is keeping his business afloat with a grant from the Prince's Trust. Peter does his rounds in Vauxhall with the sound of the Good the Bad and the Ugly heralding his arrival from a set of loud speakers. The former Express Dairies milkman is going it alone with his
- Mail Box: Fastest milkman in west.(Letters)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) October 9, 2005 700+ words
LOOKS like these cats found an udder way to get their favourite drink. At least they cut out the middle man. Thanks to reader John Armstrong, of Ayr, who sent in this snap. If you have a funny internet or email image, share it with us. Please remember to include your full postal address as there
- Gavin's fastest milkman in the West.(News)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) March 28, 1999 700+ words
DAIRY tycoon Gavin Wiseman has beaten his older brother Robert up the aisle. The shy bachelor and his stunning girlfriend Laura Cairns, left, tied the knot last week in a Perthshire church. Earlier this year, the Sunday Mail revealed that Robert was to wed the woman who helped him smile again after
- Meet Kevin, the fastest milkman in the West.(News)
- Newspaper article from: The Birmingham Post (England) September 21, 1999 700+ words
Innovators at the Midlands Co-op have created a revolutionary new milk-float. The electrically-powered truck being developed at the Co-op's transport division in Birmingham has a top speed of 45mph and a range of 90 miles without being recharged. Developers plan to test their invention on Friday
- Direct Marketing Planning.(Brief Article)
- Magazine article from: American Salesman Test, Alan February 1, 2001 700+ words
...any successful business endeavor, direct marketing takes a commitment of time and resources...lead to increased sales and profits. Direct marketing involves all aspects of the sales...be measured. When done correctly, direct marketing is pivotal in determining customer...
- Direct Marketing Is Big in Texas; Brought $79.7 Billion in '96...
- Newspaper article from: Knight Ridder/Tribune Business News Sheron, Don March 7, 1997 700+ words
Mar. 7--Direct-marketing sales, which will be the mainstay of...900 billion by 2001, according to the Direct Marketing Association Inc. In Texas alone last year, direct marketing accounted for $79.7 billion in sales...
- Direct Marketing Expenditures Account for 50% of Total Advertising...
- Press release article from: PR Newswire October 16, 2007 700+ words
...softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment...through 2008, as reported in The Power of Direct Marketing, the Direct Marketing Association's (DMA) annual forecast of...
