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As we all know, there's no such thing as a free lunch. Or breakfast. Even when you're the subject of a documentary made by the Beeb.
Robert Hamilton, the ex-Lowe interactive founder, found himself plucked from obscurity to star in a show focusing on his insatiable appetite for texting his mates.
It also highlighted his -- perhaps somewhat staged -- unsupressable hunger for ten breakfasts. One wag thought it would be a jape to show Hamilton, who left advertising to start up a texting home shopping service, receiving one of many messages from overseas pals at ungodly hours of the morning. Obviously, this meant a team of camera men crammed in the house just in time for ...