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<a href="http://www.accessmylibrary.com/article-1G1-75497499/bt-hitches-fide-success.html" title="Facts and information about BT hitches a fide on success of Gladiator.(BT's advertising firm St. Luke's licenses 'Gladiator' theme from RSA)(Brief Article)">BT hitches a fide on success of Gladiator.(BT's advertising firm St. Luke's licenses 'Gladiator' theme from RSA)(Brief Article)</a>
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BT hitches a fide on success of Gladiator.(BT's advertising firm St. Luke's licenses 'Gladiator' theme from RSA)(Brief Article)
Goodbye ET, hello Gladiator. Beleaguered BT is tapping another blockbuster movie to find a way of connecting with its consumers. The new branding campaign dumps the 70s icon for one about 2,000 years old. The agency, St Luke's, has even tapped RSA, the makers of Gladiator, to direct its epic. ...
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