IPG aims to emulate McCann's success with Lowe.(Interpublic Group, Frank Lowe)(Brief Article)

The development of a third IPG holding company is no surprise to Jeremy White

Last week's news that the Interpublic Group of companies was creating a new group, The Partnership, headed by Frank Lowe, chairman of The Lowe Group and Lowe Lintas & Partners Worldwide, came as little surprise to some.

When IPG's new chief executive, John Dooner, took over the reins it was inevitable that he was going to make his mark on the group. Developing a holding company along the lines of his old territory, the McCann World Group, seems to be his chosen starting point.

The restructuring follows the company's recent acquisition of True North Communications and means that The Partnership will now become IPG's third global network group alongside …