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ON THE CAMPAIGN COUCH ... WITH JB.
Q I have worked as an account man in advertising for many years bat have never had the nerve to tell my parents. They would not see it as very worthwhile, they think I am an accountant. They are getting old and I would like to clear up this little deceit. What can I tell them?
I am shocked that you feel so ashamed of your profession that not only have you concealed it from your parents but you actually prefer to be thought an accountant. An archeologist, I could understand, or an anaesthetist; but an accountant?
There are two courses open to you. The first requires you to show some pride and confidence in your chosen career. So ready yourself for an encounter with your parents by assembling a dossier containing details of every noble contribution made to mankind by account people across the ages. Make a list of account people who have become world-famous. Remind yourself of account people who have written great books, painted great pictures and composed concertos which have moved the hearts of nations.
As I write, however, it occurs to me that the results of such a trawl might prove somewhat meagre; in which case, you should opt for plan B. By dropping a series of hints and clues over a period of time, and through the judicious use of old press cuttings, lead your parents to suspect that you are a convicted abortionist. When you ultimately reveal that you work for an advertising agency, their relief and delight will be unbounded.
Q Justin Cernis writes: We seem to be in the grip of merger mania. Honestly, are we all going to end up one day working for Martin Sorrell or that French bloke?
Probablement.
Q The son of one of our most important clients is doing a holiday job at the agency. He is good looking and hard working bat a little innocent in the ways of the world. One of our more mature ...
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...interviewed an account handler with a book. I don't believe the account people entering our industry have stopped caring about creative...have to break any bad news to the creative department. Account people have always been the bearers of bad tidings, but there...
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- Magazine article from: TelevisionWeek Dominiak, Mark July 25, 2005 700+ words
...shouldn't take it for granted. Why? * Account people have information media planners don...be a help or a hindrance. First, account people generally have a greater degree of...understand how better to communicate with account people. Account people have a primary role...
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- Magazine article from: Crain's Chicago Business Crain, Rance May 19, 2003 700+ words
...details of clients' businesses. Ask account people about results from the various operations...Omnicom Group agency network, said account people across the agency industry need to...to sell are not mutually exclusive. Account people tend to think of selling as unprofessional...
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- Magazine article from: B to B KROL, CAROL June 9, 2003 700+ words
...account management? Solomon: All account people, whether they're b-to-b or b...think this is even truer for b-to-b account people. B-to-b marketers have to think...with less. Agencies are lean today. Account people have to help agencies be maximally...
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- Magazine article from: Advertising Age Crain, Rance May 5, 2003 700+ words
...details of clients' businesses. Ask account people about results from the various operations...Omnicom Group agency network, said account people across the agency industry need to...to sell are not mutually exclusive. Account people tend to think of selling as unprofessional...
