AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Traditional or new media, the D&AD's Pencil still appeals.(advertising award)(Brief Article)
An obsession with winning a D&AD Pencil might be something one would normally associate with the traditional advertising industry. Well, take my word for it when I say that it also the ultimate fantasy of new-media creatives out there to possess the hallowed creative accolade. They might be younger, more fashionable and `krazy' than traditional creatives, but when it comes to awards, D&AD is still the daddy.
Nominations for interactive and digital media this year covered quite a diverse set of projects and, significantly, there was a 90 per cent increase in new-media entries for the awards. Submissions increased from 334 entries last year to 636 for the 2001 contest,although none of the digital submissions made it to gold.
However, on the whole the judges seemed underwhelmed by the majority of the entries. Adrian Shaughnessy, the creative director at Intro, was on the team of judges. He said:"Ultimately, I was disappointed. Most of what we saw was formulaic and predictable. For such a young industry, it is extraordinary how quickly a onesize-fits-all approach has developed. So much of what we saw was samey. Of course, what was good was very good. We saw some wonderful experimental and daring work."
One of the awards for best consumer website went to Hi-Res's work for the online presence of the Artisan Entertainment film Requiem For a Dream. The site is cryptic ...
- OPINION: Put people at heart of new-media work - Ad agencies and IT firms may...
- Magazine article from: Revolution June 5, 2002 700+ words
...have you believe the role of the pureplay new-media agency is dead. Integrated ad agencies have new-media arms, IT companies have communications departments. But while some ad agencies and IT companies can deliver the...
- Accipiter Announces Associated New Media as First European Customer For Latest...
- Press release article from: Business Wire May 24, 2004 700+ words
...High-Tech Writers AD:TECH San Francisco 2004...today that Associated New Media (ANM), the digital...to meet its complex ad serving needs. Launched...UK's most successful new media resources and services...positioned to provide ad management capabilities...
- A SORRY TALE: WHY AD SHOPS PLAY CATCH-UP IN NEW MEDIA.
- Magazine article from: Advertising Age Donaton, Scott January 11, 1999 700+ words
...These agencies are watching new-media specialists grow fat on...thread running through all new media even then -- whether two...its head. Full-service ad agencies, with their deep...new technologies. Those new-media shops that existed in the...
- 3 launches first ad-funded mobile content offering; 3 partners with Rhythm New...
- Press release article from: M2 Presswire March 7, 2007 700+ words
...3 launches first ad-funded mobile...partners with Rhythm New Media to increase range...partnership with Rhythm New Media, the new service...customers. The new ad-supported service...5696. About Rhythm New Media Rhythm is enabling ad-supported mobile...
- NEW MEDIA: SPOTLIGHT ON AGENCY PROFITS AND LOSSES - Power of the ad networks...
- Magazine article from: Campaign February 28, 2003 700+ words
...agencies? Conventional ad agencies have always...they will inherit the new-media sector as a matter...marketing departments. As new media becomes less of a...published last week by New Media Agencies Financial...those owned by the big ad agencies made a higher...
- Exactly how does a new-media expert help an ad agency? (advertising agencies...
- Magazine article from: Campaign Marshall, Caroline December 9, 1994 700+ words
...interactivity for most ad agencies was a bit like...Agencies organised "new media" thrashes, and some...and Mark Dickinson, new-media development director...particular the need to address new media. The agency took a huge...we decide to give an ad even a fraction of ...
- Software addresses all ad agency requirements.(Creative Manager Pro, Web-based...
- Magazine article from: Product News Network August 5, 2004 700+ words
...Creative Manager Pro, Ad Agency Software for the...Media Manager, it's new Media Buying module as part...product for running an ad agency. Several ad agency...all of the areas that an ad agency requires. No installation...Manager, Inc., said "Our new Media Buying Module ...
- New media ad summit draws mixed reaction.
- Magazine article from: Multichannel News Moss, Linda March 20, 1995 700+ words
...broadcast television in the fragmented new media frontier, and argued against new...slow-moving bureaucracy of the ad industry as well as "control" the new media environment. The whole point of the new media, that attendee said, is to be...
- B2B New Media Report: Rising Tide in Online Ad Revenues Floats B2B Boats a...
- Newspaper article from: Min's B to B October 18, 2004 700+ words
...with the most recently released ad revenue figures, which show an exceptional 42.7% hike in Web ad spending in Q2 2004, totaling...agency, PricewaterhouseCoopers New Media Group, do not distinguish the...search promotion than by the ad formats usually favored by B2B...
- New media debate dominates ad:tech; Will broad acceptance of online platforms...
- Magazine article from: B to B Maddox, Kate May 7, 2007 700+ words
Byline: KATE MADDOX The ad:tech conference in San Francisco last...advertising and agency executives debating new media, how to measure it and which models...Byrne, head of product marketing and ad strategy at YouTube, agreed. "You...
