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Dotcom weekly awareness survey.(Brief Article)(Illustration)(Statistical Data Included)
Dotcom weekly awareness survey
Rank Site Agency/Media
1= Yahoo! HHCL & Partners/Optimedia
1= AOL MWO/BBJ
3 BT Internet AMV BBDO/Zenith Media
4 Freeserve M&C Saatchi/Walker Media
5 Thomascook.com TBWA/Booth Lockett Makin
6 Monster.com Saatchi & Saatchi/Zenith Media
7 Autotrader.co.uk Faulds Advertising
8 Fish4 Publicis/CIA
9 Stepstone Arcom/Booth Lockett Makin
10 Elephant.co.uk In-house
11 Go-fly.com HHCL & Partners/Optimedia
12 Workthing.com WCRS/Walker Media
13= Gojobsite Springer & Jacoby/Optimedia
13= Asserta Homes BMP DDB/OMD
13= Buzzaway.com WCRS/Media Planning Group
16 Priceline Lowe Lintas/Initiative Media
17= Wellbeing Rainey Kelly/MindShare
17= Expedia Euro RSCG/Media Planning Group
19 Thisislondon.com Elliott Bora Perlmutter/MediaVest
20 DigiMask Elliott Bora Perlmutter/Optimedia
Adspend Awareness
Site Jan-March (%)
Yahoo! 446,000 [pounds sterling] 68
AOL 9,534,000 [pounds sterling] 68
BT Internet 1,348,000 [pounds sterling] 67
Freeserve 1,981,000 [pounds ...
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