campaign-i.(includes multiple online services articles)(Brief Article)

Halifax is offering customers the chance to download tunes featured in its advertising campaign on to their mobile phones. Users can download Halifax's versions of Sex Bomb, Living La Vida Loca and Who Let The Dogs Out, as featured in the ad campaign created by Delaney Lund Knox Warren & Partners for Halifax.co.uk. The extension of the brand on to mobile has been facilitated by ebrands@DLKW, the agency's interactive division.

Low income users are one of the biggest online user groups in the UK, according to the latest figures from Netvalue. More than 25 per cent of internet users earn less than 600 [pounds sterling] per month, and those who earn 4,000 [pounds sterling] or more per month make up just 8.3 per cent. Dell.com was the most active online advertiser for the second month running, while gojobsite.co.uk came second.

Abel & Baker, the Swedish online ad agency that recently launched in the UK, kicks off an online campaign this week to promote the travel section of Virginstudent.com. The push includes an interactive game, which encourages web users to kill holiday pests such as cockroaches, and will be circulated using a viral e-mailing campaign. The agency recently launched a viral e-mail campaign for FHM.com.

Zinc, the Havas-owned new-media agency, this week launches the second creative phase of an online marketing initiative for Virgin Atlantic Airways to promote the airline's Toronto route. The agency has created a banner-led advertising campaign and a micro-site for the brand. The first phase of the online marketing featured a dynamic HTML flying Moose banner.